Why inclusive stickers?

The concept for Stickeepals came to us in early 2022, during a meeting where we were discussing the best-selling themed toys in stores, such as dinosaurs, unicorns, space, princesses and knights. The central point of the discussion: everything was pink or blue, gendered.

Looking closer, we also found that most companies used a generic face to represent all children, with their ethnicity being distinguished only by skin color. Eyes, faces, noses, ears, bodies: everything else was the same.

It wasn't reality. We are so different!

After some research online, we discovered that less than 20% of diversity (ethnic, gender, physical and mental disabilities, body differences, etc.) was represented in everyday life.

So we decided to use our strengths to launch a unique product in the field we were already used to working in: the children's industry. Since stickers are found in most homes, are inexpensive, fun and educational, we thought they would be perfect for our mission: to include, represent and normalize the uniqueness of each individual.

Because being different is AWESOME!

So here we are, presenting our very first collection of inclusive stickers, hoping that you will join the movement and change the world one sticker at a time 🌈⭐️💙